How to Create Google Maps?

1. Go to www.google.com/maps
2. Sign In
3. Click My Maps/Create Map
4. Give it a title and description
5. Navigate to bring up the relevant map
6. Add the placemarks and text.
7. Save Map
8. Create a new page in the website CMS.
9. Copy and paste the map ‘embed’ code into the source code.

Metatags - The most important ‘Technical Solution’ to improving SER.

• Metatags are attached to keywords and originally indicated what the content of the page was about.
• Metatags can be seen in the Google Search Results. (Example)
• Metatags consist of Titles/Description/Keywords.
• The words used in the Metatags must match the Keywords in the page text.
• It is much easier to obtain a good SER on ‘narrow’ keywords.
• The keywords in common usage are never as technical as people in the trade think.
• Keywords at the start of the Title Tag are the most important.